With the power of 5G, we brought people from Times Square to the Oscars red carpet in LA through Verizon’s 5G-powered AR portal. 5G-enabled phones were given to participants, where they could “walk” through the portal and find themselves among the stars on the red carpet. To make this experience even more memorable, we teamed up with Optical Animal to bring the Oscars red carpet to Times Square. After walking through the portal, participants found them on a red carpet, in front of a step and repeat, surrounded by the flashing bulbs of our enthusiastic paparazzi. After their paparazzi moment, participants could then select their photos on an interactive touch screen and have it sent to themselves to share on social media with the hashtag #5GBuiltRight. Over 300 people came and experienced our 5G portal and paparazzi moment over the course of this 3-hour activation.
Agency: 140
Chief Creative Officer: Andrew McKechnie
Executive Creative Director: Marc Sobier
Social Activation & 5G
Creative Director, AD: Tofer Moran
Creative Director, CW: Melissa Avery
Associate Creative Director, AD: Lindsey Eckwall
Associate Creative Director, CW: Marissa Cuconato
Senior Copywriter: Ian Going
Head of Integrated Production: Robert Beck
Executive Producer: Stephanie Balint
Senior Integrated Producer: Marieme Sall
Producer: Justine Palivoda
3D Experiential Design/Build
Managing Director: Christian Davies
Senior Creative Director: Ric Edwards
Senior Designer: Stephen Bashore
Senior Designer: Eileen Kang
Paparazzi Photo Experience: Optical Animal
Director: Max Nova
Director: JR Skola
3D Fabrication & Production: Momentum Worldwide
