DraftKings - Sportsbook

DraftKings teamed up with Charles Barkley to promote the launch of their new Sportsbook App. Over the course of a 3-day integrated shoot in LA, we shot 5 videos for social (Barkley Knows Bets), two :15s for TV, four :30s for TV, one :60 for TV, and over 3,000 stills to be used as standalone images or stitched together as GIFS.

Client: DraftKings

Agency: Deutsch NY

Chief Creative Officer: Dan Kelleher
Executive Creative Director: Pete Johnson
Associate Creative Director: Jameson Rossi
Senior Art Director: Lauren Geisler
Senior Copywriter: Gabe Sherman
EVP, Head of Integrated Production: Joe Calabrese
SVP, Head of Art & Print Production: Sarah Manna
Integrated Producer: Marieme Sall
Group Account Director: Andrew Arnot
Account Supervisor: Emily Doll

Photographer: Corey Nickols

Production Company: Steelhead NY
Executive Producer: Jeff Morgan
Director: Adam Jones
Director of Photography: Patrick Jones

Post-Production: Steelhead
Producer: Samantha Addy
Editors: Cohan Andersen, Martin Murphy
Colorist: Juan Guzman

Color Correction (TV): Chimney NY
Head of Post: Ed Rilli
Colorist: Lez Rudge