ACUVUE®’s 2018 integrated campaign took on a freer, more adventurous feel with “Go See”. Over three weeks, we ran around Spain capturing some of the many incredible moments to been experienced, shared, and seen.
3-week integrated lifestyle shoot. Shot across various locations in Málaga and Barcelona. Photoshoot happening alongside TVC shoot for half of the time.
Client: Johnson & Johnson
Brand: ACUVUE®
Agency: Deutsch NY
Chief Creative Officer: Dan Kelleher
EVP, Group Creative Director: George Decker
Senior Art Director: Hyobee Kim
Senior Copywriter: Becca Antonucci
EVP, Head of Integrated Production: Joe Calabrese
SVP, Head of Art & Print Production: Sarah Manna
Integrated Producer: Marieme Sall
Photographer: Rennie Solis
Agency: DS Reps
Retouching: Deutsch NY
Studio Manager: Rondell Meeks
Executive Producer, Print: Jeanette Luis
