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ADIDAS ORIGINALS - "STRIKE-THRU"
In December 2017, we pitched a line of business for Adidas Originals. While the ask was to come up with digital concepts for the brand, the small team of us working on this pitch went beyond that and on top of various awesome digital ideas involving smart use of AI to disrupt the fashion/streetwear worlds, we created a manifesto video with an original script, and VO, VFX, and graphics all done in-house. Additionally, We created a zine that was printed and assembled in our in-house studio and featured photos from a photoshoot I produced in one day with agency talent. My roles in this pitch consisted of assisting in the edit of the manifesto video, producing the photoshoot for the zine, photographing people on the street to be used in an experiential/interactive portion of the pitch, and photographing clothing & accessories to be used in the zine as well.
Client: Adidas Originals
Agency: Deutsch NY
Chief Creative Officer: Dan Kelleher
EVP, Head of Design: Roger Bova
SVP, Creative Director: Able Parris
Senior Art Director: Krish Karunanidhi
Senior Copywriter: Justin Lee
Art Directors: Rachel McEuen, Kelsey Heard
Copywriters: Dean Coots, Breyden Sheldon
EVP, Head of Integrated Production: Joe Calabrese
SVP, Art & Print Production: Sarah Manna
Content/Art Producer: Marieme Sall
Post-Production: Steelhead NY
Executive Producer: Jeff Morgan
Post-Producer: Samantha Addy
Senior Editor/Motion Designer: Juan Guzman
Printing/Studio: Deutsch NY
VP, Studio Manager: Rondell Meeks
Studio Manager: Davis Yee
Senior Retoucher: Alice Mazorra
Photographer: Julia Parris