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In mid-July 2017, we kicked off production for the "PLAY" campaign for DraftKings, a football campaign that relied on beautiful black and white footage and photographs, and graphic titles to get fans excited about the upcoming season and encourage them to play DraftKings for a chance to win $1 Billion. After a two-day shoot, we kicked off post-production at Whitehouse Post and Steelhead NY to turn around eight :30 spots for TV and web, and one :60 anthem, with the first spots rolling out the door by early August.
Client: DraftKings
Agency: Deutsch NY
Chief Creative Officer: Dan Kelleher
Executive Creative Director: Pete Johnson
VP, Creative Director: Marques Gartrell
VP. Creative Director: Heather English
EVP, Director of Integrated Production: Joe Calabrese
SVP, Head of Art & Print Production: Sarah Manna
Integrated Producer: Marieme Sall
Print Producer: Melissa Betancur
Photographer: Thierry des Fontaines
Photo Agency: Riad Represents
Production Company: Gentleman Scholar
Directors: The Wills
DP: Claudio Miranda
Post-Production: Whitehouse Post; Steelhead NY
EP, Steelhead: Jeffrey Morgan
EP, Gentleman Scholar: Christina Roldan
Post-Producers: Gregory Behrens (Gentleman Scholar/WHP); Samantha Addy (Steelhead)
Music & Sound Design: Human Worldwide